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Marketing for Cultural Organisations: New strategies for attracting audiences to classical music , dance, museums, theatre and opera. Bulletin Boards & Minis Will this chance meeting with

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Marketing for Cultural Organisations: New strategies for attracting audiences to classical music , dance, museums, theatre and opera. Bulletin Boards & Minis Will this chance meeting withCultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. Some have adjusted to this new reality, but many have not. This book describes the new competitive environment in which cultural organisations now operate and how the more innovative ones are re thinking

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